The rise of quick commerce (q-commerce) in India is reshaping the retail landscape, and Direct-to-Consumer (D2C) brands are at the forefront of this transformation.
I have a different view on "Low barrier to entry", I think it is the opposite, getting a brand/SKU listed on Q-commerce is an arduous task, as there is limited space in the dark store, becoming part of that 4.5K to 6K SKU is not an easy task.
Also, the categories are very limited right now and cater to very very specific food categories
There is a long way to go before it can democratize the large D2C environment
Good article, however, I’d like to highlight for all the brand owners reading this that Q-Com is not your Mecca. More often than not we see a lot of founders coming to us and saying the moment we get listed on Q-com we are a hit and the entire branding, GTM and business strategy are built around Qcom (BIG RED FLAG!) What Qcom has done has added another channel for brand owners to optimise and build so just getting listed in NOT your win!
Qcom will favour those brands that are already fast movers, as they in turn earn from the revenue from commissions.
No free lunches are served and do not be fooled that these brands are there to “serve” you!
Serve the customers and the channels will open. Simple.
I have a different view on "Low barrier to entry", I think it is the opposite, getting a brand/SKU listed on Q-commerce is an arduous task, as there is limited space in the dark store, becoming part of that 4.5K to 6K SKU is not an easy task.
Also, the categories are very limited right now and cater to very very specific food categories
There is a long way to go before it can democratize the large D2C environment
Good article, however, I’d like to highlight for all the brand owners reading this that Q-Com is not your Mecca. More often than not we see a lot of founders coming to us and saying the moment we get listed on Q-com we are a hit and the entire branding, GTM and business strategy are built around Qcom (BIG RED FLAG!) What Qcom has done has added another channel for brand owners to optimise and build so just getting listed in NOT your win!
Qcom will favour those brands that are already fast movers, as they in turn earn from the revenue from commissions.
No free lunches are served and do not be fooled that these brands are there to “serve” you!
Serve the customers and the channels will open. Simple.
Completely agree here. Q-commerce is all about keeping turnover ratio as high as possible.
That's a nice perspective. It makes sense, the limited space available in a dark store does put a constraint and a barrier. Thanks!